ALL Familes Valued for IVF Australia's 2018 SG&LMG & Midsumma Festival campaigns


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ethel yarwood enterprises is proud to collaborate as creative consultant with IVF Australia on their 2018 SG&LMG and Midsumma Festival campaigns

ALL Familes Valued

"Our Family Values, Your Family Values, ALL Families Valued!"

Simply hashtag #ALLFamiliesValued across any of your social media platforms this summer to show the beautiful and diverse world of your family. These images, videos and stories will be aggregated into the largest representation of diversity that comprises our society's myriad familial bonds. Check back regularly for opportunities to value your family.


Societal norms have long dictated the narrow definition of "Family Values". This expression has been employed by those who seek to deny LGBTQI+ and marginalised communities from the rights, privileges and status that this term bestows. The objective of our "ALL Families Valued" campaign is to counter the limiting characterisation of "Family Values" to highlight the reality that is the beautiful medley of your families.

IVF Australia provides services to support our clients' needs by recognising the diverse spectrum of relationships. These can encompass heterosexual, single parents, alternative sexualities and gender identities in consideration of religious beliefs and cultural background.

We are looking forward to building a digital collection of your families using the hashtag #ALLFamiliesValued.

You can submit your contributions to this campaign across your public social media platforms by simply using the hashtag #. All our valued families will then be aggregated into a collection which celebrates the myriad familial bonds that comprise our society.

To IVF Australia's #ALLFamiliesValued website.

Artwork by: Judy Nadin